ESSENTIAL GUIDE:
This report from Capgemini Consulting shows how the search for competitive advantage has driven organisations to shift the focus of their analytical efforts to back office operations
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
In this e-guide, learn how Singapore's central bank as well as universities and research facilities are driving the adoption of analytics and data science, and how SAS is prepping its marketers for the data flood.
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EGUIDE:
In this e-guide we shine the light on a number of case studies taken from around the world of data analytics. We delve into a number of Silicon Valley-based startups that are looking to shake up the data analytics industry as well as glimpsing into the future of AI-based analytics, data visualisation tools and the Australian data analytics market.
EGUIDE:
In this e-guide, read about the key highlights from this year's AWS Summit Sydney, including AWS's take on machine learning and what Australia needs to do to find its innovation mojo.
EZINE:
In this week's Computer Weekly, we talk to the Office for National Statistics about the important role data plays in the battle against Covid-19. We also look at the speedy deployment of the Scottish contact-tracing app and report on a discussion about the UK government's delayed response to its digital identity consultation. Read the issue now.
PRESENTATION:
A look forward to the 12 months ahead for IT leaders and the key trends of the coming year - this presentation came from Spencer Izard, chief analyst in the enterprise advisory team at Ovum, discussing the major technology trends for this year.
EGUIDE:
Subtle differences can make a large impact when it comes to picking big data software. This expert guide is designed to help you distinguish between the offerings from top vendors in the big data market, including IBM, Oracle, SAP and Alteryx.
